Section 3 – Product & Price (Module 3 LASA 1)The ProductProduct Levels: Core, Actual, & Augmented (Packaging)Product Life CycleBSC ModelServices MarketingPrice Determination & Pricing StrategiesSupply & DemandCompetitionObjectives and StrategiesYou will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3 – The Product & Pricing (Module 3). Relate all responses using the WBC scenario and the product you have selected to market in Module 1. Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format. Use the following file-naming convention: LastnameFirstInitial_M3_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M3_A2.doc. Submit your Word document to the M3: Assignment 2 LASA 1 Dropbox by Wednesday, May 28, 2014.Assignment 2 Grading Criteria Maximum PointsDetermine the features/ benefits of the selected product. Include the Core, Actual, and Augmented product characteristics in your analysis.20Identify the stages of the product’s life cycle and what will take place for your selected product in each stage.40Discuss the BSC Model for your product.20Examine the Services Marketing aspects of this product.10Discuss the elements for determining the price.20Compare the various Pricing Strategies for this product.20Explain the Supply & Demand aspects as they relate to the pricing strategy.20Analyze competitive pricing for similar products.20Discuss pricing as it relates to company objectives and strategies.10Writing components: Demonstrated understanding of readings, interpreting concepts, making connections, and distinguishing between fact and opinion. Presented a structured report free of spelling and grammatical errors, and applied current writing standards for editorial style, expression of ideas, and format of text, citations, and references.20Total:200
Section 3 – Product & Price (Module 3 LASA 1)The ProductProduct Levels: Core, Actual, &…
A professional Academic Service Provider
Distinguished Writers Ensure Accountability, Confidentiality, High-Quality, and Timely Execution
Distinguished Writers comprises of well-trained professionals striving to give our clients an awesome experience. We engage with our customers throughout the learning process to ensure they are comfortable with both their classwork and homework in order to achieve excellent grades. The team is well-balanced across different fields to suit our clients. Our diversified fields include article writing, thesis proposals, project management, coursework, essay writing, and dissertations among others.
Fundamental Values
1. Accountability: The company values professionalism in all our undertakings. As such, we interact transparently with our customers.
2. Confidentiality: The company does not disclose anything to third-parties, and our interactions with customers remain confidential.
3. High-Quality The products are thoroughly proofread and counter-checked to ensure they meet the expected quality levels.
Guarantees
4. Quality is a Guarantee: Our writers are accurately matched with their area of expertise to ensure proper quality is maintained. We are also equipped with adequate software to guarantee error-free products.
5. Money Back Policy: As a client-oriented service, we offer 100% refund for the following: if we received a double payment from you; if you placed similar orders twice (or more) and paid for all of them; the writer has not been assigned; you asked to cancel the order within 20 minutes after placing it; an e-Check payment has been sent (the Dispute Manager will contact you accordingly). Other cases involve a comprehensive investigation by the Dispute Department and feedback given within 24 hours. We value our customers; therefore, the process will be fair, fast, and precise.
5 .Free Revisions: You can request for revisions at no additional cost. Nonetheless, this does not include complete change of the initial order instructions and if it is not past ten days upon your approval.
6. 24/7 Customer Support: Our support staff are always online to provide any assistance when needed
Ordering Process
NOTE: If you have any question, always contact our support team before the commencement of your project. ALL THE BEST”:
Recent Comments