Hey SolutionsPro,Here is the Group Project for Week 4 Marketing Class:          Re:Group 4 projectHello Jessica, Thank you for such a great job last week. Can you please send me a copy of the final paper so that I can have it for myself? Moving forward, hello ladies I will be taking the lead for our Group Project this week. As I am reading it looks like there eleven bullets that we have to address. But it looks as though the last foru bullets are what we built our paper on for the last 3 weeks. Not sure so I will include them also. So that I may get the paper turned in in a timely manner I will need everyones final paper by Saturday no later than 3 pm eastern time. I will then get all our work together and turned in by Sunday. I will send a copy of the final paper to everyone before submission so that everyone will be on the same page as to what is being turned in. Thank you to the three ladies who did a wonderful job on the last three Group Project papers. I hope I can continue this legacy ladies. The assigmnets are as follows: Valerie – Definition of Marketing & Introduction of our product/service.Jessica – Situation Analysis- marketing environment forces impacting our product/service.Tamara- Marketing Strategy-target market(s) and positioning.Hannah – Product/Service overview and strategies to consder.Rosalind – Pricing Strategy.Annie – Distribution Channels. It looks like the other bullets should have already been done from our previous weeks projects because it’s saying to add the Abstract, Introduction, Conclusion which Jessica did on week 3. I (Valerie) will do the Abstact, Introduction and Conclusion if it needs to done again. The Integrated Marketing Communications Mix Including:Overview of integrated marketing communications (Tamara)Promotion Mix Strategy – explain if you will use a push or pull strategy or both and why (Rosalind)Message Strategy – decide what general message will be communicated to your target market across all promotional tools (Jessica)Promotion Mix – choose at least three (3) promotional tools (advertising, sales promotion, personal selling, public relations or direct marketing). For each include: (Hannah & Annie)Why this promotional tool was chosen.Which forms of the promotional tool you will use and why (for example, inadvertising you can use TV, radio, magazine, etc.and in direct marketing you can use direct mail, telemarketing, catalogs, etc.).Discussion of how your messge strategy will be implemented using this promotional tool and the execution style.It looks like we have covered these topics in our last three projects. If for some reason we haven’t then I put names by the topics above. If anyone feels that their assignment should be something else then by all means please inform me and I will do my best to accommodate you all. And please remember: Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person. The use of direct quotes is strongly discouraged. Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 4-6 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 7-10 pages in length. Please submit your assignment as a Word document in APA format using the attached Template. Valerie Hall