Business Environment and Marketing ResearchUsing the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 – Marketing Research & Target marketing (Module 2).Section 2 – Market Research & Targeting (Module 2)Market ResearchResearch Methods & Data MiningMarket Research ProcessConsumer BehaviorB2C vs. B2BConsumer Decision Making ProcessFactors Affecting B2C and B2B consumer behaviorMarket SegmentationMarket Segmentation ConceptsSegmentation ProcessSegmentation StrategiesTarget MarketingRelate all responses using the WBC scenario and the product you have selected to market in Module 1. Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.Use the following file-naming convention: LastnameFirstInitial_M2_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M2_A2.doc.Submit your Word Document to the M2: Assignment 2 Dropbox by Wednesday, May 21, 2014.Assignment 2 Grading Criteria Maximum PointsDetermine the type of research method you will employ. Discuss the relevance of Data Mining in this research.10Identify the steps in the Marketing Research Process you will execute.10Discuss the Buyer Behaviors driving the B2C and B2B markets.15Outline the Consumer Decision Making Process for the WBC product you have identified in Module 1.10Discuss the factors that are affecting the B2C and B2B consumer behaviors.20Compare the various Market Segmentation Concepts, which could be used to identify a potential market niche.10Explain the Segmentation process and potential Segmentation Strategies for the WBC product.10Make a logical selection of the best target segment after careful consideration.5Writing components: Demonstrated understanding of readings, interpreting concepts, making connections, and distinguishing between fact and opinion. Presented a structured report free of spelling and grammatical errors, and applied current writing standards for editorial style, expression of ideas, and format of text, citations, and references.10Total:100
by admin | Sep 23, 2022 | Business & Finance /Marketing | 0 comments
Business Environment and Marketing ResearchUsing the Waters Bottling Companyin Module 1, continue to build the…
A professional Academic Service Provider
Distinguished Writers Ensure Accountability, Confidentiality, High-Quality, and Timely Execution
Distinguished Writers comprises of well-trained professionals striving to give our clients an awesome experience. We engage with our customers throughout the learning process to ensure they are comfortable with both their classwork and homework in order to achieve excellent grades. The team is well-balanced across different fields to suit our clients. Our diversified fields include article writing, thesis proposals, project management, coursework, essay writing, and dissertations among others.Fundamental Values
1. Accountability: The company values professionalism in all our undertakings. As such, we interact transparently with our customers.
2. Confidentiality: The company does not disclose anything to third-parties, and our interactions with customers remain confidential.
3. High-Quality The products are thoroughly proofread and counter-checked to ensure they meet the expected quality levels.
Guarantees
4. Quality is a Guarantee: Our writers are accurately matched with their area of expertise to ensure proper quality is maintained. We are also equipped with adequate software to guarantee error-free products.
5. Money Back Policy: As a client-oriented service, we offer 100% refund for the following: if we received a double payment from you; if you placed similar orders twice (or more) and paid for all of them; the writer has not been assigned; you asked to cancel the order within 20 minutes after placing it; an e-Check payment has been sent (the Dispute Manager will contact you accordingly). Other cases involve a comprehensive investigation by the Dispute Department and feedback given within 24 hours. We value our customers; therefore, the process will be fair, fast, and precise.
5 .Free Revisions: You can request for revisions at no additional cost. Nonetheless, this does not include complete change of the initial order instructions and if it is not past ten days upon your approval.
6. 24/7 Customer Support: Our support staff are always online to provide any assistance when needed
Ordering Process
NOTE: If you have any question, always contact our support team before the commencement of your project. ALL THE BEST”:
Recent Comments