From the Akron’s Children’s Hospital, Part A case, answer the following questions:
1. What is the management-research question hierarchy for Akron Children’s Hospital?
2. What are the advantages/disadvantages of an observation study for this research?
3. What does the brand promise recommendation reveal about what researchers experienced and concluded from their study?
4. If you were designing such an observation study, what would you direct researchers to record/look for/listen for?
5. What ethical issues would surface in hospital studies in general and this study in particular?